MIGA Launches Investment Promotion Toolkit: Comprehensive resource to empower national initiatives

MIGA Launches Investment Promotion Toolkit: Comprehensive resource to empower national initiatives

Washington, DC, February 14, 2001 — The Multilateral Investment Guarantee Agency (MIGA), a member of the World Bank Group, today unveiled the latest tool in its efforts to empower national investment promotion initiatives—the Investment Promotion Toolkit. The toolkit is the first comprehensive compilation of international best practices in investment promotion, and aims to support national initiatives to attract and retain foreign direct investment in developing economies and emerging markets. The announcement came at the Sixth Annual Conference of the World Association of Investment Promotion Agencies (WAIPA) in Geneva.

"The toolkit represents first-hand insights gained during MIGA’s 12 years of investment experience in over 150 countries," said David Bridgman, program manager of MIGA ‘s Investment Marketing Services, speaking at the event.

"This new resource will form the foundation for delivery of MIGA’s technical assistance services and provide a valuable reference tool for sustaining investment initiatives after completion of MIGA’s formal capacity-building work," said Karin Millett, director of MIGA’s Investment Marketing Services. "It also will be readily available for purchase by any organization that wishes to promote foreign direct investment."

The toolkit is designed for use by a broad range of investment intermediaries, including investment promotion agencies, consulting firms, sectoral ministries, international development agencies, and economic development agencies at the national, state, and local levels. It consists of nine discrete modules covering all basic functions of investment promotion:

1. Understanding foreign direct investment
2. Developing an investment promotion agency
3. Creating an investment promotion strategy
4. Building effective partnerships
5. Strengthening the location’s image
6. Targeting and generating investment opportunities
7. Servicing investors
8. Monitoring and evaluating activities and results
9. Utilizing information technology

In the future, these nine modules will be supplemented by online materials.

For more information and updates to the toolkit, visit www.ipanet.net — MIGA’s Investment Promotion Network.

For information

Cecilia Sager,
csager@worldbank.org, t. 202.458.2076